About us

Anhembi Morumbi University, which is now part of the Laureate International Network, is the first institution in the city of São Paulo to offer the Graduate Program in Design – Master of Science (M.S.) and Doctorate (Ph.D.) – recommended by CAPES/MEC.

Anhembi Morumbi’s Graduate Program in Design was developed based on interdisciplinarity and the exercise of research in various in-depth levels, associated with reflection and practice in the field of design.

This course is the result of 20 years developing research in Design at the University.
It will allow professors, undergraduates (bachelors and full-degree undergraduates) and graduate experts to broaden and produce scientific, technological and cultural knowledge, contributing to strengthening the professional field of Design in Brazil.


PROPOSAL

The Graduate Program in Design – Master of Science (M.S.) and Doctorate (Ph.D.) at Anhembi Morumbi University proposes to investigate the multiple aspects of the field of design and its interfaces with art, technology and humanities, including approaches to their processes and to conceptual, historical, aesthetic, experimental, informational, communicational, interactive, educational and cultural relations.
The program also addresses the interrelation and production of languages from the various means and the different fields of knowledge that comprise contemporary Design, through research, critical thinking, scientific analysis and interpretation and production of knowledge.


PURPOSES

Providing training to researchers and faculty members with professional competence to contribute to developing human resources and generating knowledge, scientifically constructed in the field of Design. Enabling doctorate and masters students to investigate, analyze, criticize, follow up, implement and generate contribution to the technological, scientific and cultural development of Brazilian Design. Contributing to the strengthening of the field of Design, both within the academic community and in the professional segment, considering interdisciplinarity as the methodological choice in search of shared construction of transdisciplinarity, since the program focuses on issues concerning creativity, innovation, critical thinking and powers of observation, encompassing multiple perspectives that complement and enrich one another to build knowledge and propose new paradigms.


AREA OF CONCENTRATION

The Graduate Program in Design focuses on the Design, Art and Technology area, which refers to the development of research on the multiple aspects and interfaces of Design with Technology, Art and Humanities, as well as the interrelationship and production of languages from the various fields of knowledge within contemporary Design. Analyzing both the influences received and the consequences of the designer’s practice for culture and society, deepening the knowledge of the relations with users and the production process.
The Design, Art and Technology area constitutes a specific field of knowledge that is the main reference of studies and research in development, based on two research focus.


RESEARCH FOCUS

Design Theory, History and Criticism

This research focus investigates the interfaces between the design field and culture, emphasizing the historical, social, technological and aesthetic aspects within concepts, methodologies and projects. Studying the development and consumption of design products; the intersections between cultural products and individuals in daily life; and the role of design in social transformations and in the context of contemporary issues. Addressing the production, communication and dissemination of design, particularly the teaching-learning processes, relationships between human beings and the environment, solutions to physical accessibility issues, facilitation of communication and lifestyles in different spaces and times.

Design: Interactive and Emerging Media

This research focus investigates the conceptual and methodological aspects of design projects involving consolidated and emerging technologies. Including creation, invention and innovation processes in design. Addressing hybridization design actions between physical and digital media, as well as the resulting materialization in products, services and design strategies. Focusing on design aspects of visual, audio and audiovisual languages that operate on interactive technology platforms and networks. Discussing aesthetic assignments, usage modes and implications for the sensory field within relationships between humans and interfaces, objects and spaces; as well as in the development of sustainable and affordable projects.


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