Interactive Digital Images
From Simulacrum to Immersion
This paper presents a theoretical and poetic research on interactive digital images, a very broad group of visual objects characterized mainly by their power to react to the viewer with whom it relates. Considering the context of the digitalization process in contemporary society, we analyze interactive images under the concept of simulacrum, an image without an original matrix. This process associates a perceptive proposal that aims to find the objects in an intuitive way. This intense connection guides us towards a new approach to the concept of immersion, which we comprehend in this work as an immediate relation between subject and interactive digital image. These discussions unfolded in a poetic effort - the REM game, whose development was guided by methods of design that aim to think and conceive virtual objects.