CIDOMAR BIANCARDI FILHO
Advisor): Profa. Dra. Priscila Almeida Cunha Arantes
Space Design: Architecture, Technology and Spectacle at the Contemporary Museum
How has the contemporary museum’s architectural design been influenced by the use of technology, with the main objective of creating spectacular spaces?
Does the combination of architectural design, technology and spectacle form a determining agent for the contemporary Museum to have the “wow factor”, surprise, media attention and prominence on social networks?
It is not today that man intends to create spaces that impress, whether due to their scale, the technology used in their construction, the innovations applied to architectural design or even all of these factors combined.
By creating a possible definition of space – walking through public and private understandings – and clarifying the relationship between the architect’s work and the Museum’s project, the thesis begins. Taking the Crystal Palace as the prime example of a show – designed and built for the London Universal Exhibition of 1851 – the research finds, points out and compares some notions of spectacle yesterday and today, always in the building of an exhibition character: the Museum.
Case studies, in Brazil and in the world, are used, in an architectural, technological, social and theoretical analysis, to prove that the spectacle idealized and built by Joseph Paxton has not undergone major changes in almost 150 years.
Finally, it establishes the relationship between spectacle and architecture, presenting two examples of contemporary Museums whose main objective is to attract audiences in search of a basically sensory and technological experience, rather than a cultural one.
The present doctoral thesis, in fact, delves into a theme already visited in the master’s degree, when, at the time, the relationship between the architectural practice of recycling historic buildings with the postmodern Museum and capital generation was presented.
CLARISSA MARTINS ALVES LOPES
Advisor): Prof. Dr. Gilberto dos Santos Prado
From the poetics of the future to the cultural becoming: the discourses of design in the artifacts of trends
Trend research, as a hermeneutical design practice, involves cultural interpretation and the creative and generative process of proposing new worlds. The hermeneutic perspective involves interpreting, narrating and representing sociocultural and imaginary changes regarding the future through a set of discursive artifacts. These artifacts are produced from poetic mechanisms orchestrated by the triple mimesis – prefiguration, configuration and refiguration – and can be observed from the investigation to the communication of trends. Although the cultural production of the trend industry has agency and influence over other industries and culture, its artifacts, narratives and discourses remain little explored from the academic point of view. This work, therefore, aimed to investigate the composition of the poetic mechanisms by which the trend industry implements its influence on socio-cultural changes. The empirical material for the analysis of this research was composed of reports, videos, posts, images and artifacts produced by companies or trend research agencies. The documentary interpretation was carried out by reading (transcription, when applicable) integral and extracting the main elements for the composition of the analysise. The categorization was performed based on the triadic model of Ricoerean mimesis and its articulation with other concepts and approaches. These articulations led to the identification of seven categories, which were refined throughout an iterative process. The empirical analysis of the trend artifacts, both in synchronic and diachronic form, made possible the emergence of the concept of Poetics of the Future, which is proposed not as a normative structure, but as a set of dynamic operations that allow the generation of narratives, speeches and visions about futures. From a diachronic point of view, the trend industry moves from industrial coordination to the production of narratives and speeches for the purpose of transformation. On the other hand, the synchronic analysis of these discourses allowed the identification of seven poetic instances that allow the representation, the reinterpretation, the reconfiguration and the redefinition of cultural practices and meanings.
CLAUDIA ALQUEZAR FACCA
Advisor): Prof.a Dr.a Ana Mae Tavares Bastos Barbosa
The contribution of design thinking in the training of engineers: The fab lab space as a transversal experience
This thesis investigates the relationships between two important areas of knowledge – Design and Engineering – which, not being limited to themselves, on the contrary, go beyond their limits, mix and mix, interact with other areas, in search of answers and solutions for the current world, in a context that changes every day. The object of this research is the study regarding the insertion of Design teaching in Engineering courses, using the Design Thinking methodology as a technical tool and the Fab Lab (or manufacturing laboratory) as a space for sharing, creation and innovation. Design is approached as a multi, inter and (perhaps) transdisciplinary element of content, which can help to integrate and surpass the disciplines involved, specifically when applied in design practice, and can contribute to the development of innovative products and services, enrich training of the engineer and be a relevant agent in the innovation of higher education. Through an exploratory research (bibliographic and documentary) it was possible to create a theoretical framework and set up a contextual context of current higher education, mainly connecting the ideas of great educators from the past and the present – such as Dewey, Montessori, Piaget, Papert and Perrenoud – current educational trends, related for example to the teaching of STEM (Science, Technology, Engineering and Mathematics) and STEAM (+ Arts), active project-based learning strategies and maker education. Research on the panorama of Design in Engineering courses in Brazil and in the world played an important role in visualizing the current situation of Engineering education. Comparing the two scenarios, national and international, was essential to understand the existing gap and how many opportunities and spaces still exist to be explored. In order to investigate and analyze real situations, two case studies were carried out. The first was carried out with the aim of analyzing and comparing the application of the Design Thinking methodology in the development of projects in the disciplines of Introduction to Engineering and Fundamentals of Engineering, in the 1st series of Engineering courses at the University Center of Instituto Mauá de Tecnologia (CEUN) -IMT), in São Caetano do Sul / SP, in Brazil. The second was carried out during the period of the Doctorate “Sanduíche”, at the Faculty of Engineering of the University of Porto (FEUP), in Portugal, with the objective of analyzing the result of an experience of approximation between two integrated master classes, one of Engineering Environmental and another for Product and Industrial Design. In both cases, in which the integration between Design and Engineering did not yet happen effectively, it was possible to perceive how receptive the exercises were, how the results from the projects evolved and the potential that is embedded in this context.
DARIO DE SOUZA MESQUITA JÚNIOR
Advisor (s): Prof. Dr. Sérgio Nesteriuk Gallo e Prof. Dr. João Carlos Massarolo
Transmedia design: Design thinking for multiplatform experiences
In a context where media experiences flow in a coordinated way across different media and platforms, the notion of transmedia practice is established as a tool for actions to think about the convergence of content across multiplatforms. Its purpose is to establish a transmedia platform for mediation between the public and the projected world. Thus, new challenges arise in designing and managing communication resources in a coherent and emerging way, demanding an integrative design capable of meeting the demands of media convergence at technological and cultural levels. In view of this complexity of factors, the concept of transmedia design arises with the objective of discussing the problems of the planning and development of transmedia projects, highlighting the role of the transmedia designer as a counterpoint to the idea of transmedia producer. In this sense, the present research seeks to understand what elements would be related to transmedia design in designing and coordinating different elements related to multiplatform experiences. With this question, we aim to articulate the theoretical and practical aspects of the design field in intercession with media studies, through a research on the principles that would guide the practice of transmedia design, in order to understand the process of planning experiences in transmedia platforms, which consist of content integrated by multiplatforms, with a focus on the relationships that arise from this context, involving especially the participation of the public. In this sense, the research takes a qualitative methodological approach, reflective analysis of the subject of study. To this end, bibliographic research is used as the main source for approaches and reflections, in which different theoretical perspectives are put into dialogue and discussed under the perspective of the context of transmedia practices and the multiplatform environment. First, an exploratory research is carried out on the main theoretical concepts and precepts related to the field of communication and design. Likewise, a survey of objects of analysis that make use of transmedia strategies, whether national or foreign, is also carried out. Also analyzed are works that address models for the elaboration of a transmedia project, and then a proposal for steps to develop transmedia projects is made, with the aim of understanding how a transmedia platform can be implemented in a gradual and sustainable way. At the end, final considerations are made regarding the research path, which seeks to understand theoretical and practical aspects of transmedia design, through research that involves the concept of design in intercession with media studies. What encompasses learning about the process of planning experiences on transmedia platforms, which consist of multiplatform integrated content.
LARISSA ALMADA NEVES APRIGIO
Advisor): Profa. Dra. Cristiane Ferreira Mesquita[Não] am a outfit: humanitarian speeches from the fashion device
The twentieth century consolidates a series of changes in the political-economic-social world, which reveal an atmosphere taken by neoliberal rationality, in which the market dictates the rules. One of the characteristics of this context, is the commercialization of diverse instances of life, including human rights. With increased attention to humanitarian crises, humanitarianism becomes one of the strengthened variables in the devices – social factors that make power diagrams operate in the production of subjectivity. Fashion, the field of this investigation, is considered one of the devices that guides the dressing of ways of thinking and acting of this time, in a specially strengthened way. In this research, the fashion device includes design, but not only: it implies transversalities in the interaction between wearables, users and market factors. The general objective of this thesis is to identify and problematize humanitarian discourses that permeate the fashion device, focusing on the male fashion brand Reserva. When selling clothing items, this company makes it possible to donate food dishes, through the 1P5P project – five food dishes donated for each product sold. Focusing on this campaign, it is intended to understand the relationship between the use of humanitarianism as a stimulus to consumption, in order to promote the strengthening of the fashion device. Qualitative, the study is developed through theoretical review, mainly in the light of the authors Foucault (2008), Lazzarato (2006), Douzinas (2007), Lipovetsky (2007) and Svendsen (2010); in addition to observing data for the promotion of the 1P5P project, through critical discourse analysis, collected primarily in the brand’s autobiographical book, in posts made on Instagram, in advertising images, among other sources of dissemination. The articulations indicate that humanitarianism is a relevant resource of the fashion device in the neoliberal context, which, in times of revision of values, makes use of humanitarian appeals to remain profitable, raise awareness and attract subjects-consumers-citizens. This research and its reverberations aim to place these relationships in a critical perspective, in the sense of contributing to ethical approaches.
practices in the fashion field.
MARIA CRISTINA ELIAS MENEGHETTI
Advisor): Prof.a Dra. Priscila Arantes.
The body and its (my) traces: tracing a design in process according to the universe of ma
Ma means emptiness, space, time or pause, and its origin is correlated to the ideas of transience and incompleteness characteristic of Zen Buddhist aesthetics. More than a concept, ma is a modus operandi in everyday Japanese life, which illustrates an interval of space-time available for the materialization of potential events, and in which infinite sign combinations can happen. It is a cut, a delimitation, a fragment of the infinite that is, at the same time, empty and full of power. In this study, having the body and the movement as tonic of creation, I think of my creative process in the visual arts from the non-dualistic universe and in constant transformation of ma. Design is associated with an open path, which points in a direction but which contains empty spaces for chance and the present moment to act; a path that prioritizes practice, the process, to the detriment of the final result, and that takes the risk of being transformed by the unpredictable. The project is placed as a minimum map that reserves voids, intervals available for the phenomenon, the event, including what cannot be planned exactly. The art object, in this context of transience, recreates itself repeatedly, in a constant becoming a vestige of itself and, consequently, another.
Advisor): Profa. Dra. Mirtes Marins de Oliveira
Design and photography in Vilém Flusser
The present research investigates the theoretical foundations of design and photography, contained in the set of the work written by the Czech-Brazilian philosopher Vilém Flusser (1920-1991), cataloged and institutionally preserved by the Vilém Flusser São Paulo Archive. Based on their critical readings and interpretations, formulate the thesis that photography is an object of study in the field of design, which provides theoretical bases for a broad and complex conceptual discussion on the ontology of the contemporary human being and the question of freedom in technological societies.
Analyzing the conceptual definitions of design and photography in an analytical way, we propose a historical approach that reviews its trajectories as social practices and as disciplines of knowledge, from its origins as products of the Industrial Revolution, to the present day. In a way that demonstrates that in the contemporary context of the 21st century it is wrong to consider design and photography as independent, distinct fields of knowledge that only interrelate. Thus formulating a set of arguments that demonstrate that photography is a form of design, committed, according to Flusser, to transform the human being from his existential condition as a subject into an existential condition of design.
VERIDIANNA CRISTINA TEODORO FERREIRA
Advisor): Profa. Dra. Suzete Venturelli
The use of microcapsules in fabrics combined with inclusive design
This thesis discusses the benefits of textile technology for inclusive design, recognizing aspects that prioritize the comfort and health of the wheelchair user. It focuses on ergonomic and social design concepts to support the design of the project aimed at the disabled. The research proposes a textile innovation based on the technological development of microcapsules, such as marigold and eicosano with gelatin shells, which, when applied to the fabric, can expand the possibilities of using the textile. The benefit proposed here is aimed at people with mobility difficulties, specifically wheelchair users, whose main focus is to prevent or mitigate the formation of pressure ulcers, when they have not yet suffered ruptures of the dermis and epidermis. It then addresses new routes for textile processing based on microencapsulation aimed at the clothing of people with physical disabilities to better adapt to everyday life and, consequently, health. Through exploratory research, different improvements were investigated from the use of microcapsules. Related research will be presented with tests of durability of the microcapsule in the fabric, so that the possibilities of reapplication of the product can be dimensioned, prioritizing economic and environmental sustainability. The thesis was divided into three chapters, in the first one the context of inclusive design is presented, the data referring to the number of wheelchair users in Brazil and their insertion in the labor market. In the second chapter, the state of the art of microcapsules applied to clothing-oriented fabrics is discussed. In the third chapter, the application methodologies of the microcapsules proposed here are presented and the results obtained regarding the pregnancy of the microencapsulated active material in cotton fabrics turned to clothing. All methodologies will be presented, but part of the tests will be applied later, due to the pandemic of the new coronavirus, this is because people with physical disabilities who would be tested, fall into a group at risk of the disease, and cannot temporarily undergo the tests.
ADRIANA VALLI MENDONÇA
Advisor): Agda Regina de Carvalho
Rehabilitation of monastic buildings: Design and design for Boutique Hotel
The doctoral thesis deals with the requalification of monastic buildings, based on the design and research of interior design, for conversion into a Boutique Hotel. The study highlights that historic buildings, when occupied and requalified with the function of hotels, are in better condition than those that are not in use, or even, in a way, abandoned. For this purpose, centenary buildings were selected and listed by the historical heritage, inspected by IPHAN in Brazil and by DGEMN in Portugal. Brazil currently has a single former convent converted into a hotel, while Portugal counts the requalification of many monastic buildings converted into hotels. The latter is the reference country for carrying out the case studies, as it has a State program, called “Pousadas de Portugal”, aimed at converting historic buildings, not always monastic ones, into luxury inns. In addition to the case studies carried out in Portugal – Pousada Santa Marinha da Costa in Guimarães, and the Pousada Flor do Rosa, in the city of Crato – the research presents the case study of the only inn of the program in question carried out outside that country, implanted in city of Salvador, Bahia, Brazil: Hotel Pousada Convento do Carmo. The comparison of the aspects apprehended by the case studies provides subsidies for the elaboration of a project and design proposal for the requalification of the Nossa Senhora da Conceição Convent, located in Morro do Itaguaçu, in Itanhaém, on the São Paulo coast, in which a proposal for conversion of its structure into a Boutique Hotel. In addition to the case studies of the hotels already converted, the research investigates the characteristics of monastic buildings and their evolution process in history, as well as looking for the characteristics that guide the project for the Boutique Hotel, based on the development of hotels in the context of changes up to the present moment, where exclusive hotels, such as the Hotel Boutique, stand out for offering services that go beyond the function of hosting: providing guests with the experience of hospitality in spaces set by the principles of art and design , implanted in buildings in which the architecture has unique characteristics. The research also highlights and expands the possibilities of the interior designer ‘s performance with the effective participation in the valorization and preservation of the historical and cultural heritage. At the moment when the research elucidates how the requalification of the interior spaces of the monastic buildings, in a state of degradation, converts them to a boutique hotel, it cooperates to strengthen the practice of preserving the built heritage, as well as the monastic buildings they can be continuously renewed by the interior designer, expanding the usefulness of historic buildings in contemporary society.
ANDERSON LUIS DA SILVA
Advisor): Priscila Almeida Cunha Arantes
Design-based teaching and learning system: The design of autonomy as an educational methodology
The research starts from the assumption that the man, in the set of his theoretical-technical competences, suffered due to social determinations resulting from the socioeconomic and cultural events arising from the historical period defined by Modernity, among which, the Illuminist Movement, the Industrial Revolution and the institution of the Compulsory School, a process of operational circumscription and productive autonomy. In this way, it fell to this man an increasingly distanced and intermediated relationship between his imperatives to the maintenance of life and the way in which he articulates its attainment. It was understood, therefore, that in view of this condition and in the face of a present and future context that beckons to a pressing exhaustion of resources and material and immaterial conditions necessary for the maintenance of the industrial production and consumption system, such as those implemented under the aegis of the Capitalism, the need for an effective performance in the processes of development and theoretical, technical and technological appropriation in function of the incipient local and global contextual demands. It was promoted by means of a theoretical relational survey and analysis based on the writings and research of authors from the areas concerned with the study, and in its relations with teaching and learning practices in contemporary times, whether they are based on historical traditionalism or on methodological disruption. and procedural, the formulation of a teaching and learning system that enables the development of the design of autonomy as an elementary competence in the training of individuals for the 21st century.
ANGELA MARIA DOS SANTOS
Advisor): Gisela Belluzzo de Campos
Hybridization between graphic design and artistic installation in São Paulo’s external media
This research investigates ‘the external media’ identified in the city of São Paulo, a hybrid between two distinct areas – the graphic design of urban visual communication and the artistic installation, a language specific to the visual arts. A constituent part of contemporary culture, external media becomes increasingly influential and permeates urban spaces governed by the logic of consumption and the flow of global information. São Paulo falls under the category of ‘emerging regional center’ where the existence of a set of globalizing characteristics coexists with regional cultural manifestations. Therefore, in the midst of a global visibility represented by international urban furniture where the display of brands in worldwide advertising campaigns is present, we find differentiated, original, mixed media. The hybridization between two distinct areas breaks the specificities of each of them, transforming them into a new product, with characteristics of both areas since it is the result of a hybrid process. In order to understand their performance, a survey of these external media is carried out in a circumscribed area on the west side of the city of São Paulo where they occur and where the researcher travels more assiduously. All of these external media are found in public spaces in transit, in transit, whether on foot, in urban transport or automobiles. Simultaneously, a theoretical survey is carried out with emphasis on the concept of artistic installation, in the languages used in the selected external media, which are photography, moving image and cinemagraph, a hybrid application of the two languages, in addition to the presence of architecture, a fundamental element for the constitution of the installation. At the same time, and in a similar way, we chose to present and analyze urban, national and international artistic installations, where the hybridization process occurs in a similar way. In this way, analogies and differences between the two languages are created – graphic design and artistic installation. The possible reasons for the occurrence of these differentiated external media point to the particular conditions of São Paulo as an ‘emerging regional center’ and Law No. 14,223 – Clean City law which established specific and radical regulations on the use of advertisements in urban spaces. It is concluded that the process of hybridization between graphic design and artistic installation happens both in external media and in artistic installations. Although the contents and purposes of the ads and the art are different, the means, supports and performance are the same. Therefore, expect the research to broaden the scope of perception and reasoning about the performance of graphic design of visual communication in the external media of the metropolis.
MIRIAM THEREZINHA LONA
Advisor): Ana Mae Tavares Bastos Barbosa
Management teaching in digital design courses
This thesis presented to the Doctorate in Design at the Anhembi Morumbi University, in the Postgraduate Program in Design, investigates what management teaching is like in Digital Design courses and offers a proposal for reflective management teaching. To achieve this goal, we sought to understand, from a theoretical perspective, the evolution of design from the beginning of the 20th century to the present day; the value of design management at the operational, tactical and strategic levels and reflective teaching according to John Dewey, Donald Schön and Paulo Freire. Given their nature, the disciplines of design management are more objective and directive, restricting their content to aspects related to administration. Therefore, the aim of this work is to expand the scope of the research, allowing the construction of multiple case studies of the Digital Design courses at PUC-Campinas and the Anhembi Morumbi University. In order to make such discussions feasible, the present investigation was outlined by means of bibliographic review, exploratory field research and multiple case studies (conducted with coordinators and teachers from two higher education courses in São Paulo). The results obtained made it possible to analyze what management teaching is like, build case studies and develop four reflective management teaching proposals for the Digital Design course. It is considered that due to the formation of design itself, the proposals on reflective management teaching through reflexive practice are closer to the universe of the designer, and thus allow more autonomy for students, in the feasibility of actions that also contemplate creative boldness. .
PRISCILLA MARIA CARDOSO GARONE
Advisor): Sérgio Nesteriuk
Collaborative design of digital games or their elements for Distance Education: proposal to expand the performance of designers, teachers and students
The use of digital games or their elements in Distance Education in Brazil has grown significantly in recent years. Designing this type of solution for Education requires a complex approach of diverse and specific expertise, in order to allow the student-player to build knowledge in a meaningful way. The research investigates how the design process of solutions that involve digital games or their elements for Higher Distance Education contemplates designer, teacher and student. It starts from the hypothesis that these agents have limited participation in the design process and that a model is needed to expand their performance. In this way, the collaborative work between designer, student and teacher is advocated, based on the technical, methodological, organizational and pedagogical context. In this sense, the game designer is an articulator of these experiences, and his work with the teacher and the student is fundamental to guarantee the efficiency of a project that motivates learning, while the teacher is the mediating agent of the process and the student, the protagonist. The objective of the study is to develop a model to increase the participation of designers, teachers and students in the design process of these solutions. The adopted strategy involves conducting bibliographic research, comparative method and mixed method. The documentary corpus consists of works in the national and international context, including books, articles in periodicals and in scientific events that highlight aspects of design solutions for Distance Education. The information obtained in the literature review is cataloged and classified, according to technical, design and pedagogical aspects. The results of the comparative approach confirm the hypothesis that the agents act in a limited way in the design process, and generate subsidies for the creation of a model to increase the participation of teachers, designers and students in the design of solutions that involve digital games or their elements for Distance Education. As a result, the research presents the proposal for a collaborative design model that has stages, elements, guidelines and instruments for project evaluation and collaboration to expand the performance of agents. The study is linked to the concentration area “Design, Art and Technology”, the research line “Design: Interactive and Emerging Media”, and the research group “Design, Entertainment and Education: interfaces and perspectives” at Anhembi Morumbi University.
RECHILENE MENDONÇA MAIA BRAGA
Advisor): Profa. Dra. Agda Regina de Carvalho
Balconies in institutional buildings and services: project and its way of living
This doctoral thesis analyzes the incorporation of the veranda recognized as a residential architectural element – traditionally present in homes since the colonial rural house – in non-residential buildings. It specifically focuses on buildings with an institutional function and / or serviceso. Balcony designs are presented, with the appropriation of their non-residential users, based on the transposition of values and way of living from the memories and experiences of the residential balconies. The formal issues and the functions of the balconies in buildings are addressed, considering environmental comfort, materiality, the valorization of the facade and the way of living as parameters for analysis, as well as the elements that characterize the balcony, being the formal aspect , climate protection and coexistence as main. For this purpose, the balcony designs of the institutional and service buildings SESC Avenida Paulista (2018) were selected; Instituto Moreira Salles (2017); and Red Bull Station (2013), located in the central region of the city of São Paulo. The research highlighted that the success of non-residential balconies is due to the transposition of formal recognition, functions and the way of living of the architectural element balcony. And, even though, when these balconies belong to non-residential buildings, they bring a new use and local dynamics from this transposition.
REGINA BARBOSA RAMOS
Advisor): Gilberto dos Santos Prado
Collective procedures in fashion and textile design: Resistance, Activism and Activation
This thesis is built around the textile artifacts deviated from their expected usefulness and used as a means: of resistance, activism or activation. For resistance artifacts, objects are adopted that deviate from their initial use in such a way that they become symbols of their cause.. Textile activism is addressed both from artifacts and from action. We approach yarnbombing as an intervention for taking positions and textile production in public as the formation of an area of dialogue. As for activation by Fashion Design, we orient our reading towards collective, sustainable production, which rethinks the means of producing artifacts, making processes transparent and suggesting to the consumer a necessary contemporary economic restructuring that permeates consumer relations in general. Such deviations in use are addressed through the adoption of three conceptual models, borrowed from the visual arts (the area of Dialogue by Maurício Ianês and Hundertwasser’s 5 Skins of Man) and literature (the best ideas of Amos Oz) that help us to design practical procedures for the development of projects in Fashion Design that can be collaborative, co-creative and developed collectively, and in which the designer can recognize himself as a materializer of ways of existence, engaged in processes and projects that produce, in addition to objects, areas in which it is possible to dialogue and, thus, to project an ethical and sustainable environment for your personal, professional and community existence. Finally, we present the experience of LabModAR, a collective initiative based on dialogue and experimentation, coordinated by this author, in which the aim is to exercise ethical and dialogical procedures in Fashion Design through the projects she covers.
ROBSON ALVES DOS SANTOS
Advisor): Ana Mae Tavares Bastos Barbosa
The design of the people: Carts, gambiarras and other activities of popular culture
This research aimed to investigate the Design of the People, having as subjects, people who, with or without training in the area of design and even without school training, use knowledge and creativity developed in the context of popular culture and socio-cultural reality where live. The studies of popular creativity led us to ethnographic research with carters who, from the materials collected in the disposal of the streets, create, transform and recreate their carts, the object of work and popular production.
Advisor): Ana Mae Tavares Bastos Barbosa
Fashion Education and Design: Methodological approach of the Pentagonal Pyramid of Fashion Designer Design applied in educational institutions in Divinópolis
This PhD thesis in Design aims to investigate the processes of industrial design in relation to the procedures applied in the area of fashion design, specifically the technical file and technical drawing. The production process of a fashion design is no different from the other areas of industrial design, and the technical file can be seen in the design field as a sheet, instrument or document that contains the representation of the project and information that guide the procedures for prototype production. However, in the other areas of design, those responsible for producing the prototyping of the part must read the design and execute it according to the product descriptions. In the area of fashion design, the modelist and the pilot are free to interpret the technical design of fashion and determine the dimensions related to length, width, trim, circumference and other peculiarities of clothing. In addition, at this stage of the project, designers of industrial design present their designs designed in accordance with the technical standards and regulations determined by ABNT (Brazilian Association of Technical Standards), while fashion designers are under no obligation to follow the standards of the ABNT catalog to elaborate the technical representations. Therefore, the delimitation of the problem of the present research is in the question of the teaching-learning process of the collection project, in particular, the technical representations of fashion and the completion of the technical form in technical and higher fashion courses in the city of Divinópolis, Minas Gerais state. Since these procedures seen in teaching, they reflect the market reality of the region. For this, the present investigation was carried out by means of survey, verifications and bibliographic analyzes and also by applying a new methodological approach, which resulted in qualitative, exploratory and field research. Such research aimed to determine new procedures that made the technical fashion design and the molds diagram, clearer representations and other specific fills correlated with production and technology, which made it possible to conceive the fashion design project through the reading of a new technical sheet. The field research was carried out through the experimental protocol, with the purpose of testing the methodological approach of the “Pentagonal Pyramid of Fashion Designer Design” in 2018, and counted on a focal group of students from the 2nd night class. Year of the technical course on Fashion Production at CEFET-MG, Campus Divinópolis and another group with students from different periods of the bachelor’s course in Fashion at FACED – Faculdade Divinópolis. To analyze the effects of the research, interviews were carried out with teachers and students, which, in addition to the descriptive part of the thesis, resulted in a documentary with images of a large part of the experimental protocol. In view of the results, the present thesis proposed, through the methodological approach, a viable possibility of a teaching model that may favor the training of students in technical and higher fashion courses and, consequently, reverberate these teachings in the Brazilian fashion industry.
VIVIAN SUAREZ MARTINS
Advisor): Gisela Belluzzo de Campos
The participation of graphic design in attracting followers of the Universal Church of the Kingdom of God under the eyes of the grammar of visual design and visual rhetoric
Under the title The participation of Graphic Design in attracting followers of the Universal Church under the eyes of the Grammar of Visual Design (GDV) and Visual Rhetoric (RV), this doctoral thesis crystallizes the analysis of a series of graphic materials distributed by the Universal Church do Reino de Deus (IURD), an evangelical religious institution created more than 40 years ago by Bishop Edir Macedo. Originally Brazilian, IURD is & cute; present in more than 180 countries. The analysis adopted the perspective of GDV and its inherent Multimodality, as well as Visual Language (LV) and VR. The research sought to locate and investigate the meanings produced by the images in the selected graphic materials, elements for attracting new followers and maintaining current ones. Within the theory of multimodality at GDV, online and offline graphic materials created, distributed and broadcast by that religious institution were observed. In order to investigate various modes of representation in textual and imagery composition, this research is also supported by the categories proposed by GDV for analysis of typography and visual elements located in offline and physical graphic pieces, such as pamphlets, folders, posters, tithing envelopes , offers and in digital and online advertising such as websites, newsletters, video platforms and images published on social networks. The core of the investigation is the articulation with studies and concepts that enable the survey and understanding of signs and discourse analysis, from the perspective of social semiotics, used in graphic design artifacts, their characteristics and modes of representation, as well as in the relevance of graphic compositions for capturing and maintaining followers of the IURD. The analysis confirms the suggestion that visual language, linked or not to lexical elements and verbal language, has its own forms of representation, insofar as it establishes interactional relationships and builds meaningful links from its conception, production and dissemination. In this sense, it proves the hypothesis that Graphic Design and its visual elements are an important rhetorical-semiotic source in its myriad of possibilities for representations, strengthened by the technological advancement of communication. The analysis adopted the perspective of GDV and its inherent Multimodality, as well as Visual Language (LV) and VR. With Graphic Design, standards labeled as “appropriate” are strengthened for certain profiles of the faithful (gender, physical appearance, religions, place of birth, behavior, tastes, interests or affectivity). For the analysis of the corpus of selected objects, the theoretical contributions of several fields of knowledge were interdisciplinarily combined: Grammar of Visual Design and Multimodality within Social Semiotics, as well as Visual Rhetoric. The general objective of the research is to understand and conceptualize the language of graphic design through historical survey and to categorize visual elements, styles and techniques used, and to relate these components to the dissemination materials of the religious institutions covered.
ANA RITA VALVERDE PEROBA
Advisor):Cristiane Ferreira Mesquita
Fashion and craft design in the context of globally integrated capitalism: processes
of subjectivity and resistance in the Mermaids of Penha
This research seeks to reflect on relations between design and crafts, through theoretical approaches on processes of subjectivation and modeling of life and work, in the context of globally integrated capitalism, as well as the occurrence of processes of singularization and micropolitics of resistance. It uses methodological procedures for theoretical research and field research, with document analysis, application of interviews and observation. It considers globalization as a relevant factor in the contemporary context and outlines social, cultural, economic and political aspects, involved in the interactions and interfaces between the field of design and handicrafts. It aims to identify aspects of design as a catalyst for social change in communities with the potential to add artisanal knowledge to fashion products. It presents a history of the conformation of the Creative Economy concept in Brazil and verifies its operationalization by focusing on the experience of the community of artisans from Praia da Penha, in the city of João Pessoa (PB), together with fashion designer from Minas Gerais, Ronaldo Fraga. Based on this study, the thesis presents an approach on public policies that model artisanal work and direct craftsmen to operate in the market, while valuing creative processes associated with design as possible economic assets. It seeks to recognize micropolitical movements in the community and their potential to produce forces of resistance, as well as singularities that emerge in the work and ways of life of the artisans.
CARLOS ALBERTO BARBOSA
Advisor): Luisa Angélica Paraguai Donati
Design and Technology: Walter Benjamin and the allegories of the mapped city
This research discusses the possibility of applying to the field of design, represented by digital and analog cartographies, the aesthetic thinking and redemptive criticism of Walter Benjamin on the expressions of modernity in the late 19th and early 20th centuries. In Benjamin’s criticism, mechanical technologies of image reproduction are used to support a critical view of the city seen as a fetish – in this particular case the city of Paris during the Second Empire and the beginning of the 20th century. Benjamin reveals, through images and the figure of the flâneur, an allegorical vision of Paris, pointing to the city as an expression of modernity and, therefore, of precariousness and obsolescence. In order to make these elements noticed and establish a critical view of the city, the flâneur and the allegory will be instances of opposition to the built urban space that threatens the historical condition of the city’s inhabitants.
Likewise, this work makes use of allegory and flánerie as practices to discuss the Waze application and the Sensory Maps project, by designer and artist Kate McLean.
JOSÉ NETO DE FARIA
Advisor): Mirtes Cristina Marins de Oliveira
The philosophical categories of Gilbert Simondon and their relationship with the technical object of the field of design knowledge
This thesis sought to research and study the cycles of reorganization of design according to the curricula of the main design teaching institutions in order to delimit the thought that constitutes both the cultural object and the field of design knowledge itself through the philosophical categories of design. Gilbert Simondon. Thus, the research has as main objective to approach the cultural object of the field of design with the help of Gilbert Simondon’s philosophical categories, in order to reconstruct the forms of analysis and models of understanding necessary to describe the operations and functions of the constituent superstructures. of information systems as a cultural object of design. The methodology sought to provoke the emergence of sets of competing explanations so that the emergence of processes of differentiation, integration and de-differentiation capable of inducing elucidations both about the dynamic constitution of the field of design knowledge and the dynamics of renewal could be instigated. of the cultural object of design. The thesis has its relevance based precisely on the importance of characterizing and understanding the space and time proper to the future of design, seeking to foresee what was previously announced in the symptoms emitted as forms of signals by the system, for trying to break with the logic of reading of information systems based on an understanding of the aesthetic qualities of their parts rather than of the articulating and integrating superstructures of the object’s constitution. However, the first impression is that the field of design is a territory of passage, which as caravans pass by, reorganizes itself, so it should not be surprising that the field of design knowledge is always described from other fields of the field. knowledge. The focus on the surface of what you see cannot reveal the superstructure that supports the skin of the design object.
MAYRA FERREIRA MARTYRES ALEXANDER
Advisor): Mirtes Cristina Marins de Oliveira
The urban design of the city of Belém: possibility of developing an ecomuseum
This research has as main focus the possibility of elaborating the Ecomuseum de Belém, considering as reference the new museology that recognizing the city as a place open to interaction, allows a dialogue between the urban design of the city and the museum. The actions of changes in the urban landscape that occurred in the city, triggered the need to safeguard the goods through the preservation of the cultural heritage, a scenario that associated with the dynamics of the city and having as reference the valorization of its architectural, natural and cultural heritage, in addition to the local customs and rituals, contributed to the elaboration of the ecomuseum. This configuration of a museum arose in view of the anxiety of new habits, of the communication processes and of the technologies that instigate to add other possibilities of interactions in the daily life of the city. It is believed that the characteristics present in the city of Belém qualify it to classify it as an ecomuseum, as they are aligned with the debate of the contemporary museum and can transform the look on Belém and its urban landscape, fostering an open museum for exchanges, whether with the visitor / inhabitant, with the institutions, and / or with the public and urban space. Based on this premise, a development, management and action plan was drawn up, with the participation of the community and public and private institutions, for the ecomuseum.
This proposal seeks to debate the preservation and appropriation of urban space through design, art, architecture and nature.
GERALDO COELHO LIMA JUNIOR
Advisor): Rachel Zuanon
Fashion Design and Neuroeducation: The development of a project development methodology applied to people with visual impairments
This thesis aims to verify the possibility of structuring a method aimed at project development in fashion design that considers the cognitive process of people with visual impairments (PcDV), and provides their training as a fashion designer and, concomitantly, will enhance the learning of the seer student and, his qualification for the development of collection projects. To this end, an investigation was undertaken into the Curricular Guidelines for the Design Course in Brazil, in order to support an analysis of the curricular matrices of Bachelor of Fashion Design, selected according to pre-established parameters, with the purpose of verifying their structures and the feasibility of entering visually impaired students. Identified the existence of a gap, referring to teaching methods for the development of projects with PcDV, in another scope, an investment was made in a literature review regarding the inclusion of this group in higher education, and the existence of accessible teaching material. Also, the INCLUIR Program (BRASIL, 2005) and the Brazilian Law for the Inclusion of Persons with Disabilities (BRASIL, 2015) were studied, in order to locate the rights of this group regarding higher education. Concomitantly, the investigation extended to the Neurosciences and the bases of brain functioning, involved in the teaching-learning processes, which can contribute to the development of projects in Fashion Design, by people with or without visual impairment. From these studies, an Experimental Protocol was applied, subdivided into modules, which guided the conduct of a Project Development Methodology and the evaluation of three groups of people, the first composed by PcDV and the others formed by visionary students who are studying Design of Fashion, at Anhembi Morumbi University.
Among the results that validate the proposed thesis, the following stand out: (1) the evocation of memories enhances the assimilation and learning of content by students with and without visual impairment; (2) somatosensory stimuli provide access to educational material for students with visual impairments, while expanding the interest of visionary students in the content taught; (3) personal repertoires, when associated with the method of project development, enhance learning by enhancing the skills of students with and without visual impairment.
ENGRACIA MARIA LOUREIRO DA COSTA LLBERIA
Advisor): Anna Mae Tavares Bastos Barbosa
Drawing as a tool for jewelry design project
This thesis presented to the Doctorate in Design at the Anhembi Morumbi University, in the Postgraduate Program in Design, deals with the importance of drawing as a tool for the jewelry design project, considering its typology applied to different stages of the process development, from creation to production, in the jewelery sector, paying special attention to the industrial segment in contemporary times. In addition to this, it analyzes the different activities related to the creation of jewelry, such as High Jewelry and Contemporary Jewelry, in relation to the use of design at different times. He sought a foundation in the drawings of Architecture as a reference for studies of shape and volume, in addition to the development of spatial vision, in the transposition of mental images to the two-dimensional representation of three-dimensional objects. In addition to this, it analyzes the different activities related to the creation of jewelry, such as High Jewelry and Contemporary Jewelry, in relation to the use of design at different times. The professionals presented here were selected because of the relevance of their work in the different segments, as well as for dedicating themselves to teaching jewelry design and handmade jewelry, in some cases, in addition to the importance they dedicate in the course of their own process of elaborating the shape through drawing, from initial studies, through sketches, to sketches or sketches in their creative processes. His productions and reports are inserted in the different chapters, in a timely manner, in order to clarify the issues addressed there. In this way, it aims at valuing and encouraging the teaching of drawing in the training of design professionals and others who dedicate themselves to the production of jewelry in Brazil.