The Anhembi Morumbi University, which is now part of the Laureate International Network of Universities, is the first institution in the capital of São Paulo to offer the Postgraduate Program Stricto Sensu Doctorate and Master in Design, recommended by CAPES / MEC.

The Anhembi Morumbi Stricto Sensu Postgraduate Program in Design was developed based on interdisciplinarity and the exercise of research at various levels of deepening, associated with reflection and practice in the field of design.

This course is the result of 20 years of work in developing design research within the University. For masters, graduates (bachelors and full graduates) and post-graduate specialists, it will allow the deepening and production of scientific, technological and cultural knowledge, contributing to the consolidation of the professional field in Design in Brazil.

PROPOSAL

The Stricto Sensu Postgraduate Program Master in Design – Doctorate and Master, from Anhembi Morumbi University, aims to investigate the multiple aspects of the field of Design and its interfaces with Art, Technology and the Human Sciences, including approaches about their processes, conceptual, historical, aesthetic, experimental, interactive, informational, communicational, educational, cultural relationships. As well as the interrelationship and the production of languages from different media and fields of knowledge that make up contemporary Design, through research, critical reflection, scientific analysis and interpretation and the production of knowledge.

GOALS

Provide training for researchers and teachers with professional capacity to contribute to the training of human resources and knowledge generation, scientifically built in the field of Design. To train doctoral students and master’s students to investigate, analyze, criticize, monitor, implement and generate contributions to the technological, scientific and cultural development of Brazilian Design. Contribute to the strengthening of the Design area, both within the academic community and in the professional sphere, assuming interdisciplinarity as a methodological choice, in search of the shared construction of transdisciplinarity, since the focus of this program is related to issues of creativity, innovation, critical spirit and observation capacity, involving different perspectives that complement and enrich each other in the construction of knowledge and in proposing new paradigms.

CONCENTRATION AREA

The concentration area of the PDMD – Doctoral and Master Program in Design is called Design, Art and Technology and refers to the development of investigations on the multiple aspects and interfaces of Design with Technology, with Art and with the Human Sciences, as well as the interrelationship and the production of languages arising from various fields of knowledge that make up contemporary Design. It analyzes both the influences received and the consequences of the designer’s practice for culture and society, deepening the knowledge of the relationships with users and the production process.

The area of concentration Design, Art and Technology is a specific field of knowledge that is the main reference of studies and research in development and is supported by two lines of research.

RESEARCH LINES

Theory, History and Criticism of Design

This line of research investigates the interfaces of the field of Design with Culture, emphasizing the historical, social, technological and aesthetic aspects within the scope of concepts, methodologies and projects. Studies the development and consumption of Design products; the intersections between cultural products and subjects in daily life; and the participation of Design in the transformations of society and in the context of contemporary issues.

It addresses the production, communication and dissemination of Design, highlighting: teaching-learning processes; human relations with the environment; solving physical accessibility problems; facilitation of communication and ways of living in different spaces and times.

Design: Interactive and Emerging Media

It investigates the conceptual and methodological aspects of design projects that involve consolidated and emerging technologies. It covers processes of creation, invention and innovation in Design. It addresses projectual actions of hybridization between the physical and digital media, as well as the materializations resulting from products, services and Design strategies.

It focuses on the design aspects of visual, sound, audiovisual languages, which operate on interactive technological platforms and networks. Discusses the aesthetic attributions, the modes of use and the implications in the field of the sensory in the human relationship with the interfaces, objects and spaces; as well as in the development of sustainable and accessible projects.

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